Advertising Digital Design
Vienna Beef
During the pandemic, foot traffic to local hot dog stands, like all restaurants, went way down. To reignite Chicago’s hot dog obsession, we challenged people to eat at all 367 Vienna Beef stands in Chicago. We created a microsite complete with a hot dog stand map, a live leaderboard, and a personal sign-in page with the users' stats, check-in tracker, and current ranking.
Case Study
83M Earned Impressions.
Laughlin Constable and Vienna Beef teamed up to secure challenge coverage from nearly every news outlet in the area (including outlets as far out as LA), spreading the word through a total of 289 local news mentions.
PROJECT DETAILS
We created a truly unique experience our weekly wieners and top dogs could only get from Vienna Beef, right down to the "world's first" Hot Dog menu.
