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Branding Digital Design

Milwaukee Bucks

Client Milwaukee Bucks
Year 2018-2020
Role Designer
From a name, no one could pronounce, to a team that reunited a city. Both an MVP and a championship team, The Bucks future ran parallel to our campaign and it's stance for a brighter future, bigger names, and more success. The Bucks and Giannis are no longer rebuilding, they are "Built to Stay".
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PROJECT GOALS

Create a brand refresh based off of the core brand guidelines for The Milwaukee Bucks. Reengage with our fans accross multiple digital platforms. And, set the client up for a future look that is rivaled by an MVP and NBA Championship.

MVP

The Bucks tasked us to create a social post to announce Giannis Antetokounmpo winning his first MVP.

All season long Giannis had been taking over social media with a highlight reel of his own. So, when we were asked to create a post acknowledging this incredible accomplishment we wanted to do the same. By visually hacking social posts, across all of The Bucks channels, we gave the fans one last moment to remember the season by.
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THE FINALS

In the end, our brand refresh worked in parallel to a rising star and a team built for a championship.
A team Built to Stay.