Digital Design

Master Lock

Year 2020-2022

Role Digital Director & UI Designer

With a 100-year history of being best in class, the Master Lock redesign aimed to pay homage to its premium legacy; by creating an experience that mirrors the confidence and security of its world-class products. It needed to be a site that didn't just sell locks but elevated the brand’s entire digital presence.

PROJECT GOALS

Leveraging Master Lock’s extensive research on how their customers purchased locks, we reimagined how each product was categorized. Our "Find a Lock" feature enhanced the path to product and created a journey for shoppers that made it more intuitive and more efficient.

100 YEARS

After months of researching and designing, we ended up with an incredibly smart, intuitive, and business-driving web experience.

We labored over the tiniest details, including button design, photography, animation builds, type treatments, and experiences that didn't just make a website look better, but increased the chances that our customer could find what they were looking for and convert.

FROM THE CLIENT

“It was the smoothest website launch I’ve experienced in more than 15 years.”

NEXT PROJECT

Master Lock

Leveraging Master Lock’s extensive research on how their customers purchased locks, we reimagined how each product was categorized. Our "Find a Lock" feature enhanced the path to product and created a journey for shoppers that made it more intuitive and more efficient.

After months of researching and designing, we ended up with an incredibly smart, intuitive, and business-driving web experience.

“It was the smoothest website launch I’ve experienced in more than 15 years.”

Laughlin.com