My Thinking
Creative Leader / AI-Native Design Systems

Creative. Tech.

Human, First.

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work.

Apple · Mars Wrigley · Nike · Lockheed Martin · Northwestern Medicine · Milwaukee Bucks · Master Lock
Apple · Mars Wrigley · Nike · Lockheed Martin · Northwestern Medicine · Milwaukee Bucks · Master Lock  ·  
token framework

Subatomic Design System (under NDA)

A source-of-truth architecture that resolves brand identity down to its smallest governed decisions, so design and production code share one origin.

creative automation

Mars Wrigley

The implementation of dynamic templates and DCO technology across three world-class food brands; Snickers, Orbit, and M&M's.

creative ecosystem

M&M's Super Bowl

Utilizing the iconic brand of M&M's and the creative storytelling of the Ma&Ya's Super Bowl spot, Creative Automation helped set up and continue the story at the right time to the right person.

mvp not mvp

Giannis Come Back!

A sports team brand refresh that worked in parallel to a rising star and a team built for a championship. A team Built to Stay...just not for too long.

design system

MasterLock.com

A design system meant to pay homage to the premium legacy of Master Lock by creating an experience that mirrors the confidence and security of its world-class products.

Lightspeed

leadership.

Impact & Outcomes
5+
Countries of Influence
Global Creative Leader for teams spanning across US, Canada, LATAM, UK, and India.
16+
Years of Influence
From a passion for Fine Art to the AI-First Design ahead of us, I have nearly two decades of experience to learn from.
unknown
People to Influence
Always looking for the chance to inspire those around me. From peers to young professionals to clients, it's the people who matter most.
Global Creative Leader
UI Department Founder
Super Bowl Creative
Pro Athlete Collaboration
Cannes Lions, One Show
Leadership Academy Training
Leads AI-native systems
Creative-Technology Bridge
Design Mentor
Fine Art to AI-Design
Field Notes — About Me

Technique stopped being scarce the moment AI learned it. As a people-first leader it is now, more than ever, about deciding what design should become, not just what it's now capable of.