Caught up in the midst of a culture war and a debate over spokescandy footwear, we unexpectedly found ourselves thrust into the spotlight, becoming a divisive topic on cable news and a constant presence in everyone’s newsfeeds. Recognizing the need to alter the tone of this surreal conversation, we devised a strategy to initiate an even more unconventional dialogue.

Along with our partners traditional advertising, we leveraged creative automation and DCO to create an expansive campaign that not only captured attention but also sparked even more conversation.