Digital Design

Northwestern Medicine

Year 2020-2022

Role UI Designer

This immersive website experience allowed our users to learn more about the unique care and expertise Northwestern Medicine has to offer. Each patient's remarkable journey with NM was captured both physically and emotionally, while also highlighting many details of the procedures, treatments, and actual medical staff.

Better Care

Brand Roadways

We interviewed patients, doctors and other team members to capture the detailed care NM has to offer. Many details were then brought to life with animation, photography and WebM videos.

CONNECTED CARE

Deciding where to receive treatment can be one of the biggest decisions in a person’s life.

Potential patients were able to learn more about the real doctors and team members they may have seen on TV or on billboards to further build confidence in choosing Northwestern Medicine.

FINALIZE PROJECT:

NM.org/better and the Better campaign has helped lead Northwestern Medicine to a ranking of #1 in Illinois for “Best System Image/Reputation” and “Best System for Personalized Care/Approachability.”

NEXT PROJECT

Northwestern Medicine

Brand Roadways

Deciding where to receive treatment can be one of the biggest decisions in a person’s life.

NM.org/better and the Better campaign has helped lead Northwestern Medicine to a ranking of #1 in Illinois for “Best System Image/Reputation” and “Best System for Personalized Care/Approachability.”

Master Lock