Underdrawing
Essays on design systems, design tokens, and creative engineering: the architecture, the org design, and the parts nobody warns you about.
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Issue 001
Why Vibe Coding Breaks at Brand Scale
An LLM gives you a different answer every time you ask the same question. That’s not a prompting problem. It’s an input problem. Read more
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Issue 002
The Role That Doesn’t Have a Name Yet
Engineering thinks I’m design. Design thinks I’m engineering. On the gap between design systems and creative engineering, and why it has no name yet. Read more
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Issue 003
What to Lock and What to Leave Open
Deciding what to fix and what to free is the most creative decision in the entire system, and it gets treated like maintenance. Read more
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Issue 004
The Layer That Doesn’t Care What’s Coming
Every new tool still has to ask the same question before it renders a pixel: what does this brand actually look like, expressed as something a machine can read. Read more